{"product_id":"shampoing-mauve-amethyst-pour-les-cheveux-blonds-300-ml-kevins-kyle","title":"Purple Shampoo for Blonde Hair 10.1 oz AMETHYST – Kevins Kyle","description":"\u003cp\u003e\u003cstrong\u003eHair Types:\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003eBlonde \/ white hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003eGive your hair a new radiance with this neutralizing purple foam, designed to enhance your color from the very first wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAmethyst gently cleanses while directly targeting unwanted tones to reduce yellow and brassy hues and reveal a purer, brighter color. With Amethyst, your hair regains its vibrancy, softness, and tonal balance. An essential treatment for maintaining the beauty of blonde, bleached, or gray hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003eNeutralizes warm tones and brightens bleached hair. Thanks to citric acid and nourishing ingredients, Amethyst revives radiance, improves shine, and enhances the natural luminosity of blonde, bleached, or gray hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts formula, enriched with coconut and argan oils, deeply nourishes the hair fiber, reduces dryness, and provides softness and flexibility from the very first wash. Its purple foam directly targets unwanted tones, reducing yellow and brassy hues to reveal a purer, more balanced color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections for Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eApply 1–2 pumps as a second shampoo throughout wet hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMassage into a lather.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFor light neutralization, leave on for 1–3 minutes. For stronger neutralization, leave on for 5–10 minutes, then rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse only when your hair color needs to be neutralized.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kevins Kyle","offers":[{"title":"Default Title","offer_id":55121334370583,"sku":null,"price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/6038\/7863\/files\/BD4CF774-4467-4484-BBC6-BD7065C5CDCC.webp?v=1788557721","url":"https:\/\/jaisignecoiffure.com\/en-ca\/products\/purple-shampoo-blonde-hair-10-1-oz-amethyst-kevins-kyle","provider":"JS Boutique","version":"1.0","type":"link"}